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Nobers’ Hot Wings first made its introduction into the Malaysian F&B industry back in July 2012. We started our business by setting up our first stall at Pasar Ramadhan Seksyen 13 Shah Alam throughout the Ramadhan month. Now, the brand is operating under the registered company NFAM Desserts Sdn Bhd which has been incorporated in May2011.
The initial idea of establishing the Nobers’ Hot Wings brand is to bring the American-style chicken wings to the mass market. Currently, the American-style chicken wings can only be found mostly in the menus of the upscale cafes and restaurants in Malaysia such as TGI Fridays, Chilis, and Tony Roma’s. Since the restaurants cater mainly for the high-end customers, the bigger majority of the Malaysian market could rarely afford to order a plate of these chicken wings.
Nobers’ Hot Wings is dedicated to serve only the finest products to our customers. We use only the freshest 100% Halal certified chickens to prepare our hot wings. For that, we are partnering with the well-known Halal product distributor Az- Zain Organic Chicken and D.B.E. Poultry Sdn Bhd for our poultry supply. We also use only the highest quality ingredients such as tomatoes, vinegar, molasses and spices for the preparation of our Homemade Original Sauces.
We launched our cafe in Plaza Shah Alam in March 2013, becoming the first cafe in Shah Alam serving American-Mexican dishes. In August 2015, we launched our very first Nobers' Hot Wings Foodtruck, marking a significant milestone in our business. The foodtruck, dubbed "The Nobersmobile" is on operation 6 days a week, with stops in Denai Alam and Taman Tun Dr. Ismail. We also participate in numerous events and festivals during the weekends, as well as catering jobs for private or corporate clients.
Nobers’ Hot Wings focuses in serving our customers with the typical American bar/café food that are simple yet filling. Our main product is the original Nobers’ Hot Wings. What makes us different than other American-style chicken wings is our Original Nobers’ Sauces. Our Hot and Sweet & Sour sauces are 100% homemade based on our original family recipe. We do not use any bottled sauces to toss our chicken wings. The Original Nobers’ Sauces have a much more complete taste than the typical Buffalo-style hot sauce, combining the elements of spiciness, sweetness and sourness into one delicious sauce which is more appealing to the local taste buds. Currently we offer our customers 2 different types of sauces for our Hot Wings which are Hot and Sweet & Sour.
Our other best-sellers also include our famous Cheese Steak Sandwich which comes in Classic our Chili options and Spicy Grilled Chicken Sandwich. Other menus that we offer from our Nobersmobile are Chili Dog, Cheese Wedges, Chili Fries, Chili Nachos and can drinks.
Other the standard menus on offer, we can also do customizable dishes based on special request such as vegan dishes and others.
Apart from our routine scheduled stops and event participations, we are also focused on our foodtruck catering service. We are experienced in catering for private functions such as birthday parties, family gatherings, open-houses and also corporate events such as department luncheons, family day and corporate launching events.
Nobers' Hot Wings has participated in various events since our incorporation in 2013. Below are some of the succesfull events we have been part of throughout the years:
• Foodgasm Fest 2014
• Foodgasm Fest 2015
• Foodhunters Feastival 2014
• OctoFest Menara TM 2014
• Karnival Mega Sale 2014
• Astro XLR8 2015
• Kuala Lumpur Food Truck Feast
• 1 Asean Entrepreneurship Summit 2015
• Big Bad Wolf Book Sale 2015
• Music Run 2015
• FIA Formula E Putrajaya 2015
• Bazaar Ramadhan 2012-2015 (Shah Alam, Subang Jaya, Kelana Jaya)
Some of the private and corporate catering events:
• Maybank IT Department, Menara Etiqa 2014
• Maybank Riverview Branch Jalan Sentul
• Haji Ismail Family Gathering
• Dato' Zohadie Raya Open House 2015
• En. Farad Al Husaini Open House 2015
• Alam Maritim Berhad Aidilfitri Event 2015
• DCODE Football Event 2015
• Bukit Puchong Gallery Event 2015
Some media coverage for Nobers' Hot Wings:
• Review by Majalah Apartmen (2014), Karangkraf Media
• Review by Majalah Libur (2014), Karangkraf Media
• Review by Majalah Rapi (2014), Karangkraf Media
• Article by The Rakyat Post for Foodgasm Fest 2015
• Curated by FriedChillies.com (Nov 2015)