Fitness, Customized!

Serving since December 2014
Last service completed on 11 Jun 2016
Jobs completed


My name is Bradley Lim, and I'm the sole proprietor of Fitness, Customized!
Fitness has always been a passion of mine. Having worked as a fitness coach since 2009 at BodyExpress Fitness Club (BXFC)

and as a freelance trainer for hire, I started "Fitness, Customized!
" to leverage the clientele that seek professional coaching via the web.
Formally, I graduated with Bsc (Hons) Psychology

from Sunway University, validated by Lancaster University, UK. 
In the fitness scene, I am certified under CrossFitz Level 1
 and Spartanz Level 1
 from BXFC. I am also certified by ACE

Personal Trainer certificate and Corrective Exercise Specialist

I was featured in NewMan magazine

(December 2014) as well

(Volume 2), whereby I share my unique philosophy of training and nutrition in each publication. 
My clients appreciate my patience and attentiveness to details when it comes to coaching. Every individual is unique
, and I put a lot of effort into designing a training program to fit not only to their unique body types, but also their distinct lifestyles.
The fitness industry is very progressive. As a professional I make it a point to constantly update myself with the latest research and information in strength, conditioning, performance, nutrition to be able to best help clients achieve specific fitness goals. 
I subscribe to paid research reviews, pay for courses, pay for books to upgrade myself as a coach to better serve people; to be able to squat that extra 15lb, to be able to lose that extra ounce of stubborn body fat, to be able to reach overhead without compromising shoulder health, to be able to alleviate a kyphotic posture.
My relationship with my clients extend out of the gym. I continuously find ways to convince my clients on the simple things, like eating more protein, drinking more water, going to bed on time, getting uninterrupted sleep. I provide e-mail support to fitness related questions a client may come across.


I specialize in Strength training

. Regardless of goals, whether one is male or female, getting stronger is a priority that is often undermined in the training of majority out there.
Strength training remains a large part of my personal training sessions, and they are adjusted to fit a clients’ goal of either:

• 1. Fat Loss

• 2. Muscle Gain

• 3. Re-composition (Muscle gain and Fat Loss)

• 4. Postural Restoration

• 5. Cardiovascular Improvement

Apart from training sessions, I provide dietary set-up and exercise programming (for clients' self-training) to achieve their fitness goals. 
I offer a Trial
training/ consultation session to allow clients to decide whether we are “compatible” before forming a client-trainer relationship. Fitness should be your choice.

I am based in Canopy Club, Eco Park Setia Alam, contracted as a freelance coach. If you reside in Setia Alam Eco Park, head over to the front counter of Canopy Club and enquire about my training packages.

The nature of my contract also allows me to approach clients outside of the clubhouse; I train clients in Petaling Jaya, Mont Kiara, Bangsar, Damansara area too. I carry a kit of essential equipment, sufficient to carry out a productive training, for clients without access to a gym.


1. 8TV Eve's Diary Feature on Lower Body Exercises

Speaker at "Unveil Your True Colour" event by Elken

3. Speaker at Setia Alam Canopy Club Fitness Campaign 2015

4. Bootcamp instructor for Herbalife and SP Setia



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Personal Training

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